Reef Fortifies North Shore Presence with the Addition of Sean Moody


San Diego, CA (May 9th, 2006) -- Reef makes a key move to strengthen the Hawaiian contingent with the recent signing of Sean Moody. The 23-year old Haleiwa local, currently competing on the WQS tour, will represent the Reef brand for apparel and footwear.??Moody sits #39 on the WQS, and will battle it out for the next 8 months alongside new travel partner Ben Bourgeois, as both aim to qualify for the CT in 07′. ??Reef’s Global Team Manager, Heath Walker, states, “With 4 years of grueling WQS experience under his belt, and the support system of Reef and his fellow riders, we’re sure he’ll capitalize on this opportunity to propel him to the next stage. ???

Moody will be with familiar company on the Reef team, representing the brand alongside friends and fellow Hawaiian all-stars Evan Valiere and Stephen Koehne. Moody is also good mates with Bobby Martinez, current #4 in the world on the WCT. ???

Walker added further, “Moody’s personality is a perfect fit for the team. He’s one of the coolest kids on the tour, and just an insane surfer. He has all the talent in the world, and we’re stoked to have him riding for Reef.??Moody barely had time to read his contract and pack his bags before Reef whisked him away for a photo trip to Puerto Escondido, where he is currently shooting with fellow Reef teamrider Leigh Sedley (Aus) and staff photographer Scott Aichner. Sean will head back to Hawaii for a few weeks before his next 5 star QS event in Costa do Sauipe, Bahia-Brazil.?When asked about his thoughts on the signing, Moody said, “I’m psyched. Reef is such a cool company, and I’m stoked to be representing for Hawaii. # # #?

?About Reef?Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with Reef’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products that have appealed to the millions of Reef consumers around the world since the company originated in 1984. ?

??About VF ?VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page,