Ocean Minded, Inc. Announces Licensing Agreement With Marine Life Artist Wyland

SAN CLEMENTE, CA — September 8, 2009 — Ocean Minded is proud to announce a 5-year licensing agreement with renowned marine life artist and environmental advocate, Wyland. Sharing a vision for a healthy environment, Ocean Minded and Wyland will work together to inspire others to have a positive impact on the earth through unique art and eco-conscious footwear.

"We are thrilled to embark upon this new endeavor with Wyland and produce co-branded, eco-friendly footwear. Our two brands enjoy quite a bit of synergy, and we look forward to bringing this excitement to our global consumers via products and relevant events," said Bob Tanner, Director of Marketing, Ocean Minded.

Wyland's commitment to environmental conservation over the last thirty years is widely recognized through his renowned Whaling Wall project, a series of 100 monumental marine life murals in 100 cities throughout the world. His paintings, sculptures, and photography have raised global awareness, and his non-profit Wyland Foundation supports numerous conservation programs, including new partnerships with the US Forest Service, NOAA, and the United Nations Environment Program. The foundation actively teaches millions of students about the conservation of our ocean, lakes, rivers, streams, and wetlands through public art, traveling exhibitions, and classroom education. Today, Wyland is considered one of the most influential artists of the 21st Century, with artwork in museums, corporate collections, and private homes in more than one hundred countries.

"We're extremely proud to have found a partner like Ocean Minded," Wyland says. "It's not often that a company can create great looking, contemporary footwear and at the same time minimize its environmental impact."

This new licensing agreement will allow co-branding opportunities for both organizations. Ocean Minded will produce an exclusive line of Wyland footwear using various combinations of certain sustainable and recycled materials, and distribute it their tier one retail accounts around the world. The first Wyland-Ocean Minded products will be in stores by the beginning of June 2010. Along with this new line of sandals and shoes, will be various public events that will help spread Ocean Minded's philosophy to Live, Protect, and Respect the environment.

For more information visit www.oceanminded.com

About Ocean Minded, Inc.

That simple idea is the foundation of our company. Being 'ocean minded' and living an 'ocean lifestyle' begins with the inspiration and allure that the world's oceans and beaches offer each one of us. The Ocean Minded™ brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure. Whether you're devoted to surfing in Hawaii, kayaking on the Sea of Cortez, snorkeling over the Great Barrier Reef, or warming up around a campfire in Big Sur, Ocean Minded™ welcomes you with open arms.

Live. Protect. Respect. ™

We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Our chosen lifestyle, and the passion for the ocean we all share, cannot be taken for granted. Ocean Minded™ believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this. Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since 1996, we have been organizing community beach clean-ups around the world, and educating our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. Our belief that everything eventually ends up in the ocean has led us to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.

These values are the cornerstones of our Brand, and we invite you to Be Ocean Minded™

Ocean Minded