John John Wins 10K Nixon Watch

Hawaii’s own walked away with the Nixon WTA title and custom one-of-a-kind watch

ENCINITAS, CA –The final stop of the 2011 Nixon WTA (winner-takes-all) wrapped up on the North Shore of Oahu during the Billabong Pipe Masters in Memory of Andy Irons. It was 19-year-old John John Florence who claimed victory and won the overall Triple Crown title and with it, a custom one-of-a-kind Nixon worth $10,000. John John, notably, is the youngest surfer to ever win Triple Crown.

The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces for accomplishments made in the water that are unique to four stops along the ASP World Tour. As the winner of the Nixon WTA Triple Crown, John John is now owner of a custom one-of-a-kind black ceramic automatic Nixon 51-30 watch. This Swiss made mechanical timepiece is adorned with 50 black diamonds on the bezel, six black sapphires, 95 black diamond accents, as well as a Hawaiian flag on the dial. The watch is customized with an engraved caseback of the Nixon WTA logo and an etched Hawaiian flag complimenting the sidewall of the case.

"It's fitting that John John has won Triple Crown", said Nixon Marketing Manager, Mike Murciano. "He grew up with Pipe in his backyard and Haleiwa and Sunset just down the road. I am sure this accomplishment is one he is very proud of and we are thrilled to have John John as part of the Nixon Team."

John John posted up the highest heat score of the event at Pipe Masters which was held in solid conditions with consistent 8-10 foot waves. It has been a great year for John John who earlier in 2011 won the Da Hui Backdoor Shootout, the Volcom Pipeline Pro and qualified for the World Tour. This win is icing on the cake for an already accomplished year.

About The Nixon WTA
Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: biggest air in Rio de Janeiro, Brazil, in May; the highest heat score in Jeffreys Bay, South Africa, in July; heaviest wave at Teahupoo, Tahiti, in August; and the overall Triple Crown winner on the North Shore of Oahu in December. The WTA celebrates an achievement in the contest that may have otherwise gone forgotten. The WTA makes sure to capture and reward a special moment in the event that usually coincides with the events best conditions. Please visit:

About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 70 countries, Nixon's product range has grown to include select men's and women's softgoods, leather goods and custom headphones. Please visit: