Gap X Bielmann 002

Surf photographers and uncle/nephew duo Brent and Brian Bielmann are launching a line with Gap. Photo: Courtesy of Gap

Gap may not be synonymous with surf culture, but that hasn’t stopped the clothing conglomerate from trying to tap into the market with the new Gap X Bielmann collaboration.

Gap has partnered with revered surf photographers Brian and Brent Bielmann. Brent is Brian’s nephew and has worked with the likes of SURFER and SURFING.

“He’s that rare breed of surf photographer, the type that is crazy enough to put himself in places and situations where the other 99.9 percent wouldn’t dare,” Pete Taras of SURFING wrote.

John Caruso, vice president of men's design at Gap agreed.

“The Bielmanns capture the spirit of surfing like no other photographer,” Caruso told Women’s Wear Daily. “Whether it’s the rush of catching the perfect wave or the peacefulness of being at one with the water, their images spark the kind of summer memories that we’re thrilled to celebrate in Gap’s collection of exclusive Ts.”

Gap X Bielmann

The capsule collection will be available May 23 in the U.S. Photo: Courtesy of Gap

Gap will be launching six T-shirts featuring photos by both Brent and Brian.

Brian has been a surf photographer for 35 years, working with pros like Kelly Slater, John Florence and Filipe Toledo.

He has never worked with a large apparel company and said he looks forward to growing his audience.

“The best part is seeing my photos viewed by a much larger audience and I think a T-shirt is a great way to make a statement,” Brian said. “Our surfing world is so small, comparatively, and there are a lot of people who don’t surf but still find the ocean fascinating, and that’s who I want to connect with.”

The shirts will be available May 23 and will retail for $29.95.

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