Unless you’ve been living in a bomb shelter with your parents for the last 20 years, you know about DC Shoes. Founded in 1994, the skate-centric shoe brand swept the scene and set the bar for progressive skateboard shoes and accessories.
They later got into the snowboard market with a full line of boots, outerwear and accessories and even delved in cutting-edge streetwear and apparel.
Then, in the late ’90s, DC dove head-first into the surf scene with the addition of team riders Bruce and Andy Irons, Dane Reynolds and Shane Dorian.
This solidified DC’s mark on virtually all fronts. And for me, as a frothing little grommet growing up in Orange County at the time, DC was the gear to have.
However, after a relatively short period of time, there wasn’t much talk of the DC surf team. We slowly saw the disappearance of the iconic sticker on our favorite surfers’ boards and it seemed that the DC surf team had slowly faded into the ether of the surf industry.
But now, we are so stoked to hear that DC Shoes has announced their new, re-invigorated surf team for 2016. A team of shredders that not only has the potential to run the game in professional surfing, but also put their much-deserved mark back on the surf scene. The DC surf team is back, and it’s freakin’ stacked. Let’s meet DC’s global pros:
“Andy [Irons] and I started on DC’s surf program when it launched back in the late 90’s so DC is home for me. I’m looking forward to great years ahead and stoked to be riding alongside some of today’s most progressive surfers – like Zeke, Kanoa and Leo,” said Bruce.
He’s currently ranked number 20 in the world (at the time of this writing), but he’s still got plenty more opportunity to make more heats and bump himself up the rankings. He really is one to watch this year on tour, and his addition to the DC surf team seems more-than-fitting.
“Kanoa has an aggressive style. The way he’s coming up and battling against top veterans is truly impressive,” says Bruce.
He’s certainly one to keep your eye on this year, and having him on the reintroduced DC surf team couldn’t feel more right.
“In the short amount of time I’ve spent with Leo, I’ve seen this kid destroy some waves and can’t wait to see what the season’s got in store for him,” says Bruce.
After winning such prestigious events like the Vans World Cup of Surfing at Sunset Beach and charging massive barrels at events like the Volcom Pipe Pro, his promise of rattling the professional world is imminent.
He’s got a progressive attitude, and he surfs with unmatched power and precision that will seriously complement this all-star team as a whole.
“Zeke is a force to be reckoned with. Earlier this year he snagged an epic backdoor barrel at the Volcom Pipe Pro and shows mad style,” says Bruce.
There you have it, folks. Your starting lineup for the 2016 DC surf team. It goes without saying that the iconic shoe brand held nothing back when selecting these guys. Led by Bruce, this team has all the potential to shake up the surf industry and ruffle a few feathers in the lineup.
DC is back in the surf game, and we couldn’t be more fired up about it.
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