Signal Snowboards’ Every Third Thursday has made a snowboard from a whiskey barrel. The web series has been MacGyvering crazy boards once a month since 2010, but this one distilled from a Jack Daniel’s barrel might just be their best to date.
In the 15-minute clip, Signal Founder Dave Lee and Marketing Manager Billy Anderson make the trip south to Alabama to visit the oldest distillery in America, Jack Daniel’s and its cooperage.
They pick up a barrel that has done its job aging the fine Tennessee whiskey and transform it into a snowboard back at the Signal factory.
Eventually the fresh snowboard is test ridden by John Jackson at Mammoth.
“You guys have made a legit snowboard,” was Jackson’s verdict. “And it smells like Jack Daniel’s.”
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