On Tuesday, Intel announced that it will be taking the first step towards bringing high tech performance tracking to the action sports world by putting its tiny computer module, Curie, in the snowboards of participants at this month’s winter X Games.
In a joint venture with ESPN, Intel announced that Curie technology will be installed in the gear of athletes competing in the Men’s Slopestyle and Big Air competitions at X Games Aspen 2016, which starts Jan. 28.
The Curie hardware will be able to record and transmit data including jump height, in-air rotation and the force participants hit the ground within real-time to viewers. This will, in turn, allow for a greater depth of analysis in each event.
The deal, announced at this year’s Consumer Electronics Show in Las Vegas, is one of two that Intel inked to help them penetrate the action sports market. The other, with Red Bull Media House, will put the Curie technology into a bevy of sports-related gear, helping Red Bull highlight new aspects of the videos and competitions they create.
“We believe it will change how athletes are judged, how they train,” Intel CEO Brian Krzanich said of the partnership with the X Games.
The tiny processor chips will ship sometime in Q1 of 2016 and are designed to fit in most any wearable tech to add an extra level of technological integration to anyone’s sporting activity. Plus, the chips will retail for just $10 and be roughly the size of a penny, making them affordable and convenient for all.
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