Snow resort conglomerate adds Deer Valley Resort to their holdings

One has to wonder if this will see snowboarding allowed one day at the iconic Park City, Utah resort.

Deer Valley Resort in Park City, Utah can count itself as the newest holding in the second largest snow resort conglomerate in the world. The company that earlier this summer officially brought together 12 snow resorts in North America has added Deer Valley as their thirteenth.

According to the Park Record, Deer Valley Resort announced Monday in a press release that they had agreed to be purchased by the newly-formed conglomerate. Financial details of the acquisition were not disclosed, and Deer Valley’s ownership of Solitude Mountain Resort were not included in the transaction.

The yet-to-be-named company made up of private equity firm KSL Capital Partners, Aspen Skiing Co., Intrawest Resort Holdings and Mammoth Resorts has been going after the largest snow resort holdings company in the world, Vail Resorts. This acquisition is yet another signal from the new conglomerate that they aim to compete with Vail Resorts.

The Denver Post notes that this could create a season pass war between the two resorts and their many resorts across the United States: “If the new partnership offers a season pass like Vail's 15-hill Epic Pass, watch for a season-pass war that, ultimately, will benefit pass-buying skiers while further taxing ticket-buying daytrippers.”

President and chief operating officer of the new joint venture David Perry had this to say of the transaction in the press release:

“Deer Valley Resort is one of the preeminent mountain resorts in the world and is a tremendous addition to our existing portfolio. Prior to this acquisition, we were able to offer our guests exceptional experiences throughout most of North America's major ski regions, but we did not have a resort in Utah, a state that is renowned for great skiing and mountain town life. Park City and Salt Lake skiers have always known that powder, blue skies, a huge variety of terrain and exemplary guest service have always set Deer Valley Resort apart. We could not be more pleased that Deer Valley Resort will be part of our new company, and we look forward to working with the staff and Park City community to carry on the traditions that make it so special.”

One of those traditions is Deer Valley Resort being one of only three resorts in the country that have a ban on snowboarding. An archaic rule dating back to the feuds between skiers and snowboarders, one has to wonder if this tradition will continued to be followed or if it could mark a new day in skier/snowboarder relations.

The list of snow resorts held by the conglomerate now including the following 13: Squaw Valley, Alpine Meadows, Mammoth Mountain Ski Area, Snow Summit, Bear Mountain, June Mountain, Steamboat Ski Area, Winter Park Resort, Blue Mountain Ski Resort (Ontario), Mont Tremblant Resort (Quebec), Stratton Mountain Resort, Snowshoe Mountain Resort and Deer Valley Resort.

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