It’s not a new concept. Since the invention of the double chair, skiers have known this: if you want to get to know someone, ride the chairlift with them; and if you want to learn about a ski area, ride the chair with a local. Alta, Utah has taken that philosophy to the digital world with their On the Lift With… web series.
To kick off 2014, Alta’s Joe Johnson catches a ride on Wildcat with Chuck Mumford, the self-proclaimed sexy beast behind Pit Vipers, and a long-time Little Cottonwood Canyon ripper. While we get to know a little bit about Mumford on the chair ride, he also lets us know what his stomping ground at Alta is, and why. The lift ride with Mumford is the first On the Lift With… of the 2013-14 season, and comes of the heels of last year’s campaign, which introduced us to Alta stalwarts such as Farmer Dave, Hayden Price, ski school director Hoopla Robinson, and the Weather Channel’s Jim Cantore.
Watch the Mumford file below, and check out Alta’s blog to see the rest.