On July 30th, DC hosted an exclusive event featuring Peanut Butter Wolf at The Standard, Downtown LA to kick off The Gold Standard 2009. In attendance were over 300 industry influencers, including DC athletes Nick Dompierre, Chad Cagy, Jolene Van Vugt, Ikka Backstrom, Kimmy Fasani, Aaron Bittner, and Corey Bohan who made an appearance with Audrina Patridge.

Conceived by DC, The Gold Standard 2009 is a hosted hotel takeover held during the 2009 Summer X Games, developed as a tribute to DC