Here’s a press release we didn’t expect. American Honda and clothing brand-retailer Forever 21 have announced a new collaboration that will bring official Honda-branded merchandise to stores. The pieces are inspired by the 80s and 90s era of Honda, which includes bright colors and patterns with images and model names of Honda’s motorcycle line.
Although you might not realize it, motocross has quite the impact on fashion, especially with the younger generation that Forever 21 caters too. For example, Suzuki and Honda were used for inspiration (if not directly copied) for Justin Beiber’s tour merch in 2017 while 100% and Fox Racing pieces were worn by rapper Quavo in the “Motorsport” music video.
Honda, Forever 21 Team Up for New Collaboration
Racing-inspired capsule collection features iconic Honda logos
TORRANCE, Calif. (Jan. 23, 2018) – American Honda today announced a new and exclusive collaboration that will see independent fashion retailer Forever 21 launching a capsule collection of apparel inspired by Honda racing gear from the '80s and '90s. Honda's brand management agency, Earthbound—using its expertise in uniting brands—helped bring the two powerhouses together for this collection. To kick off the project, the companies have organized an Instagram contest, with the lucky winner taking home a new CRF250L motorcycle. Included in the F21xHonda collection are men's and women's attire featuring modern silhouettes but adorned with nostalgic iconography.
"Honda's motorcycle racing success in the '80s and '90s was legendary, with our riders earning many championships in domestic and international series," said Mike Snyder, Senior Manager of Honda Powersports Marketing. "While we're focused on winning with our current teams, it's fun to see our racing heritage honored by Forever 21 with a completely new audience."
"We are so excited to announce our partnership with Honda for this '80s and '90s inspired collection," said Linda Chang, VP of Marketing for Forever 21. "We are always looking for new and unexpected partnerships, and this collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection."
For a chance to win the Honda CRF250L, participants should post an Instagram photo of themselves wearing a garment from the F21xHonda collection (be sure to tag @honda_powersports_us and @forever 21, and use the #F21xHonda and #F21Contest hashtags). Official contest rules can be found here.
F21xHonda apparel is available beginning today in stores throughout North America, and at Forever21.com.
ABOUT AMERICAN HONDA
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom.