100% is excited to welcome Factory Honda HRC rider Cole Seely to the team. The partnership includes Seely wearing 100% goggles while on-track for the 2019 Monster Energy Supercross and Lucas Oil Pro Motocross Championships. Additionally, Cole will wear 100% active lifestyle sunglasses off-the-track and sport performance sunglasses while training.
"I'm very excited to join 100%; the quality of the goggles are amazing and I already feel at home working with the guys behind the scenes," said Seely. "I'm on a bicycle almost every day – so it's really cool to be with a brand so heavily involved in that world also."
Cole is set to make his official debut in 100% goggles at the opening round of Monster Energy Supercross on January 5th in Anaheim, CA.
100% has always been synonymous with Racing Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand has anchored into Mountain Bike Downhill slopes, Road Cycling courses, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tagline, “How much effort do you give?"
Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves and sportswear that is designed specifically for today's demanding racer.