There’s no denying that Harley-Davidson is an American classic. But that American classic relies upon petroleum and an aging demographic. Which is why they have moved up their production dates for their first electric motorcycle.
At the end of January, Harley-Davidson released their 2017 financial numbers and it revealed a decline in worldwide total year sales from 2016 by 6.7 percent (and a U.S. decline of 8.5 percent).
They are also projecting their 2018 sales to decline again, while having to close factories.
So they have pushed their electric motorcycle release up to 2019 instead of 2021.
Can an Electric Motorcycle Save Harley-Davidson? https://t.co/ad9rPqJMdP
— InsideHook (@InsideHook) February 2, 2018
“The EV motorcycle market is in its infancy today, but we believe premium Harley-Davidson electric motorcycles will help drive excitement and participation in the sport globally,” Harley-Davidson President and CEO Matt Levatich said. “As we expand our EV capabilities and commitment, we get even more excited about the role electric motorcycles will play in growing our business.”
While there have been other motorcycle companies focused strictly on electric units, Harley-Davidson has been long-planning theirs since the 2014 Project Livewire that allowed riders to test an electric prototype.
Further details have yet to be released on what Harley-Davidson’s first electric motorcycle will be like, but it is clear they understand the importance of such an offering.
Read more about electric vehicles from ASN