(XP Release, June 1st, 2005)

For Immediate Release:

XP Innovation, LLC has acquired BMX Cataloger and E-tailer, Dan’s Competition, LLC from New York based multi-title merchant Alloy, Inc. XP Innovation, LLC is owned and operated by Dustin Wilson, William Cartwright and Steve Kalsch, current management team members of Dan’s Comp.

Steve Kalsch, President of XP Innovation states, “We acquired the business after learning Alloy was interested in selling Dan’s Comp to focus on it’s other core brands.”Kalsch, who has over 18 years experience in the direct marketing industry, notably with outdoor sporting goods supplier Gander Mountain, Norm Thompson and most recently with Dan’s Comp, goes on to state, “This is a great opportunity and we plan to continue providing a wide selection of products at competitive prices.”

In addition, Kalsch states, “One of the most important assets of Dan’s Comp is the employees, many of whom are actively involved with the industry and lifestyle. Their input and feedback supports the product selection, technical knowledge and service our customers have always expected and will continue to receive.”

Dan’s Comp is located in Mt. Vernon, Indiana and has been supplying quality products to the BMX enthusiast for nearly 20 years.