Press Release:

Selle Royal Channels its BMX Roots

RE-introducing: Aeroyal

27 November 2010 – Pozzoleone, Italy Selle Royal, a world leader in saddle manufacturing, is diversifying its interests and audience by re-introducing a saddle that – unknown to even many discerning cycling historians – has significantly shaped today's saddle trends. The new 2011 ORIGINS line featuring the Aeroyal – first launched in the 1970's with great success – represents a hip diversion for a brand that is largely successful with the 'comfort' crowd.

Deviating from the Selle Royal norm – one that typically conjures images of black, squishy, thumb-test type saddles – the Aeroroyal represents comfort, style and performance. It is a design with unmistakable association with the earliest days of BMX racing; cool gear that was also strong enough to withstand the beatings and bang-ups of BMX.

Almost indestructible in use, the Aeroyal soon came to be the 'toy' everybody wanted. Its distinct, aeroplane-like shape was prized by many and – 40 years later – it is not only contemporary but carries a wealth of history. The old-style font, the typical rear spoiler, the numerous air-vents represent legendary, original styling. Today, the design not only fits with its roots – in BMX – but is also making its presence on mainstream fixed gear bicycles and other urban rides.

The Aeroyal is a rare product that is capable of spanning history yet has undergone zero design reformations, and holds its own as being 100% current. The $39.99 Aeroyal with chromed steel rails weighs 300 grams is available in black and white. The Aeroyal is scheduled to hit retail shelves in early December.

See more from Selle Royal at selleroyal.com

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