In the athlete lounge at the Dew Tour this year Nike set up an iD station where riders can make custom shoes. This was the first I had heard of Nike iD so I gave it a shot.
Basically you get on a computer and pick from hundreds of styles of shoes, then design them however want. You can pick the colors, fabric and materials, laces, and even personalize them with embroidery.
Here are a few photos of the two pairs of shoes I made using Nike iD. I choose to get two pairs of the same style, but again, there are a ton of styles to choose from so check out nikeid.com and play around with the system to see what you can come up with.
These all red, patent Air Max shoes got a lot of comments when I wore them out a X Games last weekend. Even Jamie Bestwick was real psyched on them.
The iD system won’t allow you to put in “bad words.” It wouldn’t even let me put in “Fat” or “Fat Tony” or “Air Fat” so I had to exclude the space from my name. Sorry, no f-bombs on the side of your Dunks…
The shoes are very reasonably priced and arrive on your doorstep a few weeks after you’ve placed your order.
Obviously these shoes aren’t for riding, but if you are standing around and shooting photos at a contest for 10 hours a day or more, they offer a lot more comfort than traditional riding or skate shoes.
Seriously, now cool is to have your name on your shoes?
Convinced yet? Make your own at nikeid.com.