This weekend, they shotgunned a 12-pack of awesome sauce when they debuted a mountain bike terrain park, Oskar Blues REEB Ranch West, that includes a pump track, flow course and slopestyle course for mixed ability levels.
“Everybody was stoked, whether they were riding the half-mile-long downhill flow course, where their tires never came off the ground, to people hitting the pro line on the slopestyle course,” said Chad Melis, marketing director at Oskar Blues.No strangers to the bike world, Oskar Blues also has a bike-themed restaurant/bike shop in Longmont, Colorado, operates a mountain biking ranch in Brevard, North Carolina, has a bike shop and hand builds bike frames under the name REEB, which is “beer” spelled backward.
The kickoff party, Hops & Huckers Blue Groove Invitational, was a collaboration between Oskar Blues Brewery, REEB Cycles and Alpine Bike Parks. Together, they hosted 50-plus riders at the REEB Ranch West at Hops & Heifers Farm in Longmont.
REEB Ranch West was originally used for a program for Oskar Blues restaurants to develop the 100 percent all-natural, grass-fed beef for their restaurants while integrating spent grain from the Oskar Blues Brewery as supplemental feed. That’s right, the grain used in the brewing process was consumed by the cows that ended up on steak lovers’ plates.On location, there’s still about a dozen cows, a grip of goats and a pig they’re hoping gets pregnant soon.
The farm also hosts a 2-acre hops field and has served as an event space featuring farm-to-table beer dinners, among other functions.
The owners hope to open the terrain park — about 8 miles from the brewery and full-service bike shop, CyclHOPS Bike CANtina — to the public in the spring.
“We want to keep it as inclusive as possible and create a membership that has an interest in being hands on and maintaining it … we want to create a scene and add to the existing scene that’s already going on out here,” said Melis of the location, which is less than a dozen miles from bike-crazy Boulder.
No word yet if there will be on-site camping and lodging, a feature offered at Oskar Blues’ two-wheeled playground in North Carolina.Plans for the future also include making use of the pond that’s on premises.
“You don’t need a foam pit if you have a pond, do you?” asked Melis.
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