More specifically, the Super Bowl. It could be argued that Super Bowl commercials have become larger than the game itself -- they are written and talked about ad nauseum for the days before and after the game everywhere you look.
Carr wants to create a commercial about the dangers of global warming that airs to the largest television audience of the year, that of the Super Bowl. So he has started a Kickstarter campaign to raise the funds.
And San Francisco-based advertising agency Goodby Silverstein & Partners has agreed to create the Super Bowl commercial pro-bono. Having created 25 Super Bowl ads in the past, they clearly know what works in this limited 30-seconds and can help deliver the type of impact that is needed for this issue.
So what the funding seeks is the $5.5 million price tag to buy the ad space. Obviously this is a large chunk of change, but one that is most certainly going towards a good cause.
As Carr says in a separate video on the campaign’s page, “Let’s get humanity’s biggest issue in front of humanity’s biggest audience: the Super Bowl.”
Read more about climate change from ASN