Vans and IAMSOUND Team Up for Vans Classic & City Events in Austin, San Francisco and Boston

Cypress, CA (September 6, 2013) – Vans once again partners with Los Angeles-based indie label IAMSOUND to present the Classic & City Events series to celebrate Vans' iconic Classics footwear collection across the globe. The free, all ages shows will kick-off in the U.S. with events taking place in Austin, San Francisco and Boston.  The series will run over the span of three weeks in September and October featuring live performances from critically acclaimed musical acts, an interactive video installation, and giveaways of customized Vans Classics and limited edition socks and tees.

Classic & Austin, the first event in the series, will take place on Saturday, September 21 at the Mohawk, located in the heart of Austin's storied music scene.  Renowned hip hop and electronic music producer AraabMUZIK will headline, supported by rising Swedish electro-pop act Kate Boy.

The next stop, Classic & San Francisco, will be hosted at Slim's on Friday, September 27 featuring San Francisco native, Nick Waterhouse as the headliner bringing his blend of R&B, soul and jazz. Nick will be supported by local favorites Cool Ghouls.

Classic & Boston will close out the U.S. series on Friday, October 11 at the Paradise Rock Club.  Indie rock titans The Walkmen will headline following the opening from Oberhofer.

In addition to the music performances, local artists from each city have been invited to customize Vans Classics along with limited edition tees and socks which will be given out during each event. This year, artists Sophie Roach (Austin), Serena Mitnik-Miller (San Francisco) and Brian Butler (Boston) will showcase their customized products in their respective city.  Additionally, interactive visual installations have been created for each location by acclaimed visual effects specialist Whoman, who has previously worked with musical acts such as Aphex Twin, Flying Lotus and Nosaj Thing, to create stunning customized laser and light displays for live shows.

With the success of last year's inaugural series, the Vans Classic & City Events is back for a second year traveling the world showcasing local music and art in celebration of Vans' heritage footwear, Classics.  Popular bands, DJ's and emerging artists will be featured at each city stop.  Guests will have the chance to win a pair of customized Vans Classics by their local artist, as well as enjoy the sounds of bands that are beloved by each city.

Learn more about Vans and the Classic & City Events near you by visiting and for RSVP to each event visit

September 21 - Austin, TX - Mohawk - 8 PM to 12 AM
Musicians:  AraabMUZIK, Kate Boy
DJ: The Rev’d Bertie P (Poolside)
Designer:  Sophie Roach

September 27 - San Francisco, CA - Slim's - 8 PM to 12 AM
Musicians:  Nick Waterhouse, Cool Ghouls
DJ:  Primo Pitino
Designer:  Serena Mitnik-Miller

October 11- Boston, MA - Paradise Rock Club - 8 PM to 12 AM
Musicians:  The Walkmen, Oberhofer
DJ:  Kidd Drunkadelic
Designer:  Brian Butler

Interactive visual installation for all three cities:  Whoman

About Vans & Music
Vans supports original and creative music acts ranging from Band of Horses to Public Enemy to Turbonegro by bringing memorable shows to global audiences at the House of Vans roving music venue that echoes Vans' Brooklyn-based cultural hub and to more than half a million fans each summer at the Vans Warped Tour, America's longest-running music tour.  Shoe and clothing collaborations with Pearl Jam, Iron Maiden, Iggy Pop, Descendents, KISS, Social Distortion, No Doubt, Slayer and Metallica are among the many coveted projects that suit an “Off The Wall” lifestyle for music fans everywhere.
Vans Warped Tour Est. '96 · House of Vans Est. '10 · Vans, "Off the Wall" Since '66

IAMSOUND is a Los Angeles-based indie record label that works with up-and-coming musicians from across the world and across the genre spectrum, from Lord Huron to Salem to Florence + the Machine.  Beyond the label, IAMSOUND also acts as program curators, event producers, promoters and artist managers.  IAMSOUND organize concerts, throw parties and facilitate collaborations between artists and brands as part of the agency side of IAMSOUND.