OAKVILLE, CAN. (September 12, 2013)  -- Oliberté joins 1% for the Planet pledging to direct 1% of gross annual sales to non-profit organizations with a focus on the environment and social justice.  Oliberté, a lifestyle brand best known for its rugged casual leather footwear, owns and operates their own factory in Ethiopia, prides itself on making good environmental choices when it comes to manufacturing methods and materials used.

Oliberté shoes are skillfully crafted using the finest of materials that are locally sourced throughout Africa.  The uppers and lining are made with natural, free-range leathers, while the rubber for the soles are sourced directly from tapped rubber trees. The brand only works with leather tanneries that have proper water treatment facilities, chemical recycling facilities and that do not use Chrome-3 to treat the leather.

"Oliberté is all about being responsible, not only to our employees but to the environment we live in," commented Tal Dehtiar.  "As we grow as a brand, we continually look at ways to improve what we do, to make the least impact on the environment as possible.  Joining 1% for the Planet helps in that effort."

1% for the Planet, founded in 2001 by Yvon Chouinard, owner of Patagonia clothing company, is an international organization whose members contribute at least one percent of their annual sales to an environmental cause.

Oliberté currently employs 59 workers who receive fair wages and benefits, celebrated their one-year anniversary of their factory located in Addis Ababa, Ethiopia in August.  In the first year the factory produced over 15,000 pairs of shoes that were sold throughout the world and on-line at www.oliberte.com.


Oliberté was founded in 2009, by Tal Dehtiar with the concept of creating sustainable jobs in Africa building rugged casual footwear and goods.  Oliberté opened its own ethically responsible factory in August 2012 in Addis Ababa, Ethiopia.  The footwear is handmade using natural rubber outsoles, hand picked natural leather and is made using an average of 1,000 stitches.   Materials are currently sourced from Mauritius, Kenya, Tanzania, Congo and Liberia, and hand crafted by skilled artisans who are treated fairly.  Oliberté is headquartered in Oakville, Canada with warehousing in Mississauga, ON, Buffalo, NY, and Rye, UK. Oliberté is sold throughout the world at the best specialty retailers and available online at www.oliberte.com.