Target employees are being offered a Fitbit for free. Photo: Thetechhacker/Flickr

Target employees are being offered a Fitbit for free. Photo: Thetechhacker/Flickr

In an effort to motivate its 335,000 U.S. employees, Target is offering them a free Fitbit fitness tracker, according to Bloomberg.

Interested employees will be given Fitbit’s Zip ($59.95 value), a clip-on tracker, or they can upgrade to a more expensive wristband, at a discount.

Target will be able to track employee’s activity data, such as steps taken in a day, via a dashboard where all the data will be uploaded. The retailer aims to incentivize workers with a month-long competition benefiting a nonprofit of the winning teams choice.

Fitbit is capitalizing on expansion by tapping into employers’ concerns about rising health-care expenses.

Amy McDonough, director of Fitbit Wellness, told Bloomberg that another of their corporate customers was able to shave 6 percent off its health bill after the first year using the device.

More from GrindTV

3 multi-surface boards for year round adventure

Mud runs: America's fastest-growing sport?

Fraternity helps disabled brother climb mountain