Interested employees will be given Fitbit’s Zip ($59.95 value), a clip-on tracker, or they can upgrade to a more expensive wristband, at a discount.
Target will be able to track employee’s activity data, such as steps taken in a day, via a dashboard where all the data will be uploaded. The retailer aims to incentivize workers with a month-long competition benefiting a nonprofit of the winning teams choice.
Fitbit is capitalizing on expansion by tapping into employers’ concerns about rising health-care expenses.
Amy McDonough, director of Fitbit Wellness, told Bloomberg that another of their corporate customers was able to shave 6 percent off its health bill after the first year using the device.
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