Another Agenda Long Beach show has come and gone, and left in its wake another wave of new product set to have us looking forward to everything 2018 has to offer.
Check out some of the most eye-catching product from the show floor below.
Slowtide continued bringing unique, fun prints to their product for this show, including their Chippa Wilson collaboration, seen above. The towel brand made their move into blankets in 2017, and 2018 brings us new designs in that category as well.
The towels are made in a factory in North Carolina, and have a heavyweight feel that’s welcome on a windy beach day.
Embroidery has been a continuing trend for the last few seasons and (by the looks of this Deus Ex Machina jacket) seems to be showing no signs of slowing down heading into Fall 2018.
Nixon pivoted this year from having a closed-off booth to opening up, hosting a custom watch station for attendees to make their own watches. The brand had a private showroom upstairs that showed new product.
We’re calling it folks: mustard yellow is going to be BIG in 2018, and Herschel was right on trend. Their varied color palette, including camos, blues and the bright yellow hue, brought a unique yet cohesive feel to the booth, and the line.
Leila Hurst’s surf collection for Vans had us counting down the days until Fall 2018 hits. With its minimal color palette, the collection appeals to anyone with an eye for design.
A trend we saw reverberating throughout the show floor was the emphasis on continued styles and silhouettes with updated colorways. Yeti was one example of this, with the addition of their coral colorway to their key products.
Bringing basic designs and elevated fabrics together, Makara managed to stand out from the swim crowd and catch our eye as we cruised the showroom floor. The brand is just over three years old, but is already making big waves.
Timbuk2 is no stranger to custom bags - it’s what the brand was built on. Their dog carry bag is a functional, fun take on transportation.
Perfect for Baja camping, the ENO Hammock comes in three pieces: the frame, the cover and the hammock itself. Rounding in at about $500 for the complete kit, ENO says it’s perfect for on-the-go camping.
Matador’s backpacking pack features water-resistant fabrics and zippers, a built-in water filter and bladder, an inflatable back pad that can be removed at will, and best of all, packs down into a compact cylinder that makes it easily transportable.
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