When Kelly Slater’s clothing brand Outerknown first launched, they pledged to never produce denim products because of the harm associated with processing of the material does to the environment. In fact, producing denim is one of the most harmful manufacturing processes that exists in apparel.
After years of research and development, Outerknown is reneging on its pledge in the best way possible, and is producing environmentally-ethical denim: they’re calling the jeans S.E.A. JEANS, which stands for Social Environmentally Accountability. The brand is working with sustainable partners, like cotton mills Candiani and Isko, and the world’s cleanest denim factory, Saitex.
Located in Vietnam, “Saitex recycles 98-percent of the water used in development, and the other 2-percent is turned into sludge that they can make into building bricks. They also harvest rainwater, air dry 85-percent of their jeans to save energy and their factory is solar-powered.”
The jeans are available in three fits, three fabrics, three washes and four colors, leaving you with twelve options.
The Drifter is a tapered fit that uses 12 oz organic cotton and comes in Fatigue, Mirage, Salt and Faded Khaki.
The Ambassador is a slim fit that uses 12.5 oz 100-percent cotton that comes in Deep Blue. Note that the other color options: Indigo Rinse, Medium Indigo and Black are constructed with 98-percent cotton and 2-percent stretch.
The Local is a straight fit that comes in two fabrics: selvedge and stretch. The selvedge version is a 13.5 ounce 100-percent organic cotton and only comes in Indigo. The second fabric is a 12 ounce with 98-percent cotton and percent stretch and comes in Indigo Rinse, Faded Indigo and Jet Black.
For more information, check out the rest of the line on Outerknown’s website.
All photos by Outerknown.
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