For many, the prospect of fly-fishing seems like a bit of a guessing game.

Finding where fish are, where they might be feeding and where to cast your line are all variables that complicate the process of hooking a fish. Those factors are further complicated by the sun’s glare on the water and the natural camouflage of the fish and bugs in the river, lake or stream.

So, in an effort to take the “Where’s Waldo?” out of fly-fishing, Oakley has developed a new technology designed for the explicit purpose of helping you see with astounding clarity below the surface.

“You need to be able to not only see what’s going on with the fish, but you also gotta be able to see what’s happening with the entomology or the bugs,” angler Kevin Peterson said about the brand’s new Prizm tech.

“And if you can’t see fish or if you can’t see water depth and contour, then you’re just throwing it out there hoping to find a fish. But if you can see water depth and actually see fish feeding in there, then you are way ahead of the game.”

In order to combat that camouflage, Oakley took photos of the bottoms of a variety of streams and lakes to develop a color profile that allowed the company to decide which colors needed to be enhanced through a lens to help fishermen see their targets.

“So with Prizm Shallow Water, the challenges you have are the surfaces of lakes and streams are really void of color,” Wayne Chumbley, a research and development engineer at Oakley, says about the technology. “So water typically absorbs a lot of the blue light and reflects that blue light back at you …

“What we’re doing with the Shallow lens is trying to enhance the surface or the floor of that lake or stream. If we can do that, then the fish will actually pop out against that surface and no longer be camouflaged.”

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